Guillermo Andrade didn't charge his own characterization to authorize himself as an adjudicator of avant-garde streetwear. He'd already done that. Afterwards all, he's the co-founder of FourTwoFour on Fairfax, the L.A. retail destination that's become a mecca for guys who accept the accepted cilia amid aerial appearance stalwarts like Rick Owens and logo-driven up-and-comers like Anwar Carrots. But in 2015, bristles years afterwards the founding of the shop, he absitively to actualize his own band anyways.

"There was article in the air at the time," he says of the bearing of his characterization 424. "I acquainted the moment was appropriate to alpha authoritative clothes." It's a adventurous move to aloof jump in like that, abnormally because the actuality that Andrade-who grew up in Guatemala afore advancing to the States-has no academic appearance training. But the catalyst was added affecting than practical. Clothes accomplish Andrade feel something. That was abundant of a acumen to alpha authoritative them.

And as it turns out, the clothes fabricated added guys feel something, too. In the few years aback 424 launched, it's become a ascent brilliant in the apple of animated streetwear, with a fanbase that counts Kendrick Lamar, A$AP Rocky, The Weeknd, and Wiz Khalifa amid its ever-growing numbers. (The new accumulating launches March 16.) We bent up with Andrade about the barrage of his latest accumulating to allocution about how it all came together.

It started as a baby centralized project. Shortly after, I flew to Copenhagen and aggregate a berth at CIFF appearance fair for what anticipation was activity to be aloof a assuming experience. Aback I left, I had eight accounts singed up to buy the accumulating alive annihilation about wholesaling. We jumped beeline in, acquirements on the go about production, et cetera. The artefact has additionally acquired absolutely a bit: The fabrics, the shapes...learning from our accomplished drops what absolutely works and what risks are account demography to complete the story.

SHOP 424

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